Awlgrip Superyacht coatings animated video

Case

Bringing Awlcraft 3000 to Life: The Making of Our Latest Animated Video for Awlgrip

At Wax Digital, we take pride in crafting visually compelling and informative content that highlights the unique features of our clients’ products. Our recent collaboration with Awlgrip to promote their latest innovation, Awlcraft 3000, was no exception. Awlcraft 3000, a next-generation high gloss premium acrylic urethane topcoat, is setting new standards in yacht coatings with its enhanced color technology and proven versatility.

The Challenge: Capturing Innovation and Quality in One Minute
The goal was to create a short, dynamic, and visually appealing video that encapsulates the essence of Awlcraft 3000. Our brief was clear: the video needed to be fast-paced, colorful, and stylish, aligning with the premium feel of the product. Given that the yacht coatings market is both competitive and high-end, it was crucial that our video not only conveyed the technical advantages of Awlcraft 3000 but also resonated with the aesthetic expectations of our audience.

Highlighting Awlcraft 3000’s Unique Selling Points
Awlcraft 3000 builds upon the trusted qualities of its predecessor, Awlcraft 2000, but with significant advancements. The product utilizes the advanced AkzoNobel color platform—also used in Awlgrip HDT—offering truer, deeper, and more vibrant colors. Key features that we needed to showcase included:

A buffable, polishable, and repairable finish.
Fast-drying and easy application.
Enhanced color technology utilizing AkzoNobel’s color platform.

These features not only emphasize the product’s superior quality but also its practicality and ease of use for applicators and boat owners alike.

Creative Concept: A Symphony of Color and Motion
Drawing inspiration from the original Awlgrip advertisements, we envisioned a scene where paint explodes from the can in super slow motion, creating a mesmerizing visual of color and motion. This concept was designed to symbolize the cutting-edge color technology and the vibrant finish that Awlcraft 3000 offers.

To achieve this, we created a 3D model of the paint can and animated it using Adobe After Effects. We utilized advanced camera and lighting techniques to add a touch of realism, ensuring the paint and can interacted convincingly within the digital environment. The slow-motion paint effects were meticulously crafted, layering splatters over the 3D footage to create an immersive and captivating visual experience.

Collaboration and Execution
Working closely with the Awlgrip team was instrumental in guiding the project to completion. Their insights and feedback were invaluable, helping us to align our creative vision with the brand’s expectations. The final result is a testament to the synergy between our creative team and Awlgrip’s technical expertise.

A Premium Finish for a Premium Product
The end product is a one-minute animated video that not only highlights the technical superiority of Awlcraft 3000 but also captures the premium essence of the Awlgrip brand. The slow-motion paint explosion, paired with key messaging on screen, delivers a powerful narrative about the product’s capabilities and benefits.

At Wax Digital, we are thrilled with the outcome of this project and are proud to have contributed to showcasing Awlcraft 3000’s innovative features. We believe this video will not only inform but also inspire, reinforcing Awlgrip’s reputation for quality and innovation in the world of superyacht coatings.

For over 40 years, Awlgrip has set the standard in yacht coatings, and with Awlcraft 3000, the tradition of excellence continues. We look forward to seeing how this groundbreaking product transforms yachts around the world with its unparalleled finish and vibrant colors.

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