A division of AkzoNobel, International is one of the world’s largest manufacturers of high performance boat paint, yacht coatings and marine protection.
AkzoNobel needed a clear and engaging introduction for a new series of tutorial videos designed to help customers use and navigate its B2B webstore.
The animation needed to quickly establish the purpose of the series, introduce the platform and prepare viewers for the practical guidance that followed. It also had to feel consistent with AkzoNobel’s visual identity while presenting digital processes in a way that was approachable and easy to understand.
As the tutorials were being created for three different portals and markets, the visual system also needed to be adaptable across multiple versions without losing consistency.
Wax Digital created a concise animated introduction that brings the webstore experience to life through custom illustrations, interface graphics and fluid motion.
The animation introduces key aspects of the customer journey, including account access, product discovery, ordering, delivery and account management. Simplified icons and stylised screen graphics communicate these functions clearly without overwhelming the viewer with technical detail.
We developed the animation as a flexible framework that could be adapted for three separate portals and markets. This allowed each version to reflect the relevant platform while maintaining a consistent visual style, pace and overall experience across the tutorial series.
Stephen Farrell
Senior Digital Communications Specialist
The finished animation provides a polished and welcoming starting point for each tutorial, helping customers understand what the B2B platform offers before moving into more detailed, step-by-step guidance.
By creating a consistent introduction across all three markets, AkzoNobel was able to deliver a more cohesive learning experience while avoiding the need to develop each version entirely from scratch.
The result is a reusable and scalable piece of animated content that supports customer onboarding, makes the webstore feel easier to navigate and strengthens consistency across AkzoNobel’s digital communications.