Character Design - Animation

The project involved collaborating with AkzoNobel’s Interpon brand to develop a creative campaign that helps businesses understand the benefits of switching from liquid paints to powder coating. One of the key challenges of the project was to make the message stand out in a crowded marketplace, and the solution was to create an animated character that can effectively communicate the benefits of powder coating.

The animated video, which is the centerpiece of the campaign, was designed to be visually appealing, informative, and engaging. It not only explains the advantages of powder coating over liquid paints but also addresses common misconceptions that might prevent businesses from making the switch. The video is accompanied by a series of marketing images and adverts that help reinforce the key messages and grab the attention of potential customers.

To further increase customer engagement, an interactive element was developed for the Interpon website. This element not only provides additional information about the benefits of powder coating but also allows visitors to interact with the brand and learn more about their products and services.

Throughout the project, we were impressed by the forward-thinking attitude of the AkzoNobel team. By taking risks and moving out of their comfort zone, they were able to create something truly unique that sets them apart from the competition. The response from customers and on social media has been overwhelmingly positive, and the campaign is expected to generate significant long-term benefits for the Interpon brand.