AKZONOBEL POWDER COATINGS - Interpon

About Interpon

Interpon is not just a brand, but pioneers fueled by innovation, tenacity, and a steadfast commitment to sustainability. At Interpon, they’ve carved out a unique place in the industry, offering an unparalleled palette of colors and finishes that truly set them apart. Their broad range of powder coatings caters to all your needs, reflecting their dedication to partnership, whether you’re a local business or a global enterprise.

Interpon Natural Metals — Global Campaign

Challenge

For this project, Interpon wanted to create a standout product promo video that highlights their Natural Metals range and accompany the brochure we had already developed. This product brings an impressive array of metal finishes—such as copper, brass, steel, and nickel —within reach for architects and designers, offering both beauty and practicality in a powder coating.

The brief was to create a promotional piece that not only looks visually impressive but also resonates with architects, designers, and decision-makers by tapping into the unique benefits of the Interpon D Natural Metals range.

Solution

To capture the essence of Interpon’s cutting-edge product, we developed a visually stunning video using 3D architectural models paired with a custom particle/powder simulation. This dynamic combination allows the audience to visualise how the powder coating transforms surfaces, bringing the raw elegance of metals to life. The video showcases the premium look of metal finishes, while subtly communicating the product’s cost-effectiveness, durability, and ease of application compared to traditional metals.

 

 

Creative, short communication lines, always patient and ready to help also with ad hoc requests that are popping up. Great to work with and highly recommend this team!

Tamara Polak

Marketing Communications Specialist

Outcome

Our aim was to create a promotional piece that not only looks visually impressive but also resonates with architects, designers, and decision-makers by tapping into the unique benefits of the Interpon D Natural Metals range.

 

At Wax Digital, we understand the importance of helping our clients stand out in competitive markets. Through creative storytelling, high-end design, and cutting-edge technology, we ensure that brands like Interpon convey their products’ value in an impactful and engaging way.