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Clear, technically accurate creative for the coatings industry.

From protective coatings to powder coatings, this industry demands clarity, precision, and compliance. We help coatings brands communicate complex performance data and global product ranges with confidence.
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We understand the complexities of coatings marketing.

Technical performance data that must be communicated clearly and accurately
Large product portfolios requiring structure and strong visual hierarchy
Global rollouts needing localisation and consistency across regions
Increasing expectations for sustainability messaging and certification clarity
Competitive trade show environments where standing out is difficult
Multi-functional teams (marketing, technical, R&D) slowing down approvals

A creative process built for technical, regulated industries.

Our WAXUS process is designed to help coatings marketing teams simplify complexity, communicate performance, and keep projects moving—without sacrificing technical accuracy. For coatings clients, that means…

Clarity

Turning data, specifications, and certifications into visuals people understand

Compliance

Ensuring materials align with industry standards and technical accuracy

Consistency

Clean, globally aligned design systems across literature, digital, and events

Confidence

A partner who understands coatings terminology, workflows, and pressures

What We Deliver

We’ve built a streamlined model –  WAXUS™ that keeps pace with global approvals, ensures quality, and removes unnecessary bottlenecks.

Technical brochures & multi-range product literature
Data sheets, specification guides, and selector tools
Global campaign systems and multi-language rollouts
Product launch materials (print, digital, video)
Trade show graphics, stand design, and large-format visuals
Sustainability and performance infographics (corrosion, durability, testing, etc.)
Digital libraries / DAM systems for controlled asset management

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One of the best agencies I have ever worked with – highest quality work, on time and on spec. From high volume graphic design work to top creative videos and animations, the result is always amazing. Know what is needed – from rigidly defined and specified to broad creative cocreation – Wax Digital delivers every time. I am super happy to have them as an agency partner.

Proven in complex, scientific and industrial markets.

We specialise in industries where technical accuracy matters. Our experience in chemicals, energy, and pharma means our processes, structure, and attention to detail are built for regulated, multi-stakeholder environments.

Insights

Ready to bring clarity to your coatings communications?

Let’s explore how we can help you simplify technical content, streamline global rollouts, and create standout visuals across all your coatings marketing.

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With over two decades of experience, Wax Digital delivers precise, strategic design solutions tailored to global businesses in scientific and technical industries. We streamline marketing workflows, enhance communication across teams, and accelerate time-to-market, helping you achieve measurable, lasting results. Our deep understanding of complex technical markets allows us to go beyond expectations, acting as a trusted extension of your marketing team. Our focused structure means we can pivot effortlessly, aligning with your priorities at every stage.

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