Interpon is not just a brand, but pioneers fueled by innovation, tenacity, and a steadfast commitment to sustainability. At Interpon, they’ve carved out a unique place in the industry, offering an unparalleled palette of colors and finishes that truly set them apart. Their broad range of powder coatings caters to all your needs, reflecting their dedication to partnership, whether you’re a local business or a global enterprise.
Having previously created the visual identity and supporting materials for the Interpon Futura 2022–2025 Colour Collection, we were delighted to be invited back by AkzoNobel Powder Coatings to help launch its new Futura 2026–2029 collection.
This time, the brief was even more ambitious. The campaign needed to introduce two distinct but connected colour palettes—High Serenity and Bold Adventure—while giving the collection a fresh visual identity that felt imaginative, memorable and different from the conventional architectural photography typically used within the sector.
With multiple international stakeholders involved and a wide range of campaign materials required, the creative concept also needed to work consistently across print, digital and motion.
Interpon Futura 2022-2025 artwork
We explored several creative routes before developing a surreal floating-island world, designed and built entirely in 3D. The environment gave the collection a distinctive visual identity while allowing its contrasting themes to exist within one connected world.
The calmer, nature-inspired character of High Serenity was balanced against the energy, optimism and sense of exploration behind Bold Adventure. Together, they created a visual journey that reflected the collection’s central idea: connecting the comfort of the past and present with the possibilities of the future.
From this concept, we created a complete suite of campaign assets, including:
Every element was designed to feel part of the same visual world while remaining flexible enough to communicate each palette’s individual personality.
Tamara Polak
Marketing Communications Specialist
The result was a cohesive international campaign that brought the Interpon Futura 2026–2029 collection to life across multiple formats and touchpoints.
Building on the work we delivered for the previous 2022–2025 collection, the new campaign represents a significant creative evolution. Its bespoke 3D environment gave AkzoNobel a distinctive alternative to traditional architectural imagery and provided a flexible visual platform that could be extended across animation, print and digital communications.
For Wax Digital, it was also an opportunity to combine strategic concept development, graphic design, 3D visualisation and animation within one of our most comprehensive creative projects to date.