Resicoat is a brand of high-performance epoxy-based powder coatings manufactured by AkzoNobel, widely utilized for industrial corrosion protection and electrical insulation.
Industrial products such as gate valves are highly functional, but that can make them difficult to present in a visually engaging way.
AkzoNobel Powder Coatings wanted to create a distinctive hero visual for its Resicoat brand that would showcase both the product and the role its functional powder coatings play in protecting it.
The image needed to feel technically credible while also being bold enough to work across marketing communications and large-scale exhibition graphics.
Wax Digital developed a bespoke 3D visual centred around a detailed gate valve model.
Working closely with the client, we first created and refined the valve in 3D to ensure the form and proportions were accurate. We then developed a more creative treatment around the model, using particle effects to represent powder coating dynamically forming around the valve.
Lighting, camera angles and contrasting red and yellow tones were carefully developed to give the image depth and impact while reinforcing the Resicoat brand identity.
Additional powder and atmospheric effects were created in post-production to add movement and energy to the finished composition.
Because the artwork needed to work across a range of applications, including large-format exhibition graphics, the final visual was produced at a high resolution to give the client maximum flexibility.
The finished artwork transformed a traditionally functional industrial component into a distinctive and memorable piece of campaign imagery.
By combining accurate 3D modelling with a more expressive interpretation of the powder coating process, the visual communicated both the product and the technology behind it without relying on lengthy technical explanation.
The result gave Resicoat a flexible hero image that could be used across exhibitions, presentations and marketing communications while maintaining a strong and recognisable brand presence.