A division of AkzoNobel, International is one of the world’s largest manufacturers of high performance boat paint, yacht coatings and marine protection.
Wind turbines operate in some of the most demanding environments in the world, with every part of the asset exposed to different forms of weathering, erosion and corrosion.
AkzoNobel’s International brand offers protective coating solutions across the complete wind turbine, from blades and nacelles to towers and foundations. The challenge was to communicate this extensive product offering in a way that was clear, engaging and easy to understand for a global wind energy audience.
Rather than presenting customers with a long list of products and technical information, the film needed to demonstrate how the different coating solutions work together to protect the entire asset.
Wax Digital created a product film that takes the viewer through the different areas of a wind turbine and introduces the coating solutions available for each.
The film combines carefully selected wind energy footage with motion graphics, product messaging and technical information to create a clear visual journey around the asset.
By structuring the content around the turbine itself, we were able to simplify a broad and technically detailed product portfolio into a much more accessible story — showing how International can support customers with coating solutions from the tip of the blade through to the foundation.
The visual treatment was kept clean and purposeful, allowing the scale of the wind energy environment and the technical benefits of the coatings to remain at the centre of the film.
Stephen Farrell
Senior Digital Communications Specialist
The finished film gives International a concise and engaging way to communicate its complete wind energy coatings offering.
It turns a complex portfolio of products, applications and technical benefits into a single visual story that can be understood quickly by customers, specifiers and other stakeholders across the wind energy sector.
The result is a versatile marketing asset that supports International’s positioning as a coatings partner for the complete wind turbine, while giving the sales and marketing teams a clearer way to introduce the breadth of its wind energy expertise.