A division of AkzoNobel, International is one of the world’s largest manufacturers of high performance boat paint, yacht coatings and marine protection.
When AkzoNobel’s International brand prepared to launch Chartek ONE, their next-generation passive fire protection coating, they needed a flagship hero videothat would cut through the noise of the energy sector and clearly communicate a highly technical message to a global audience of specifiers, engineers, and fabricators.
Chartek ONE represents a significant evolution in epoxy passive fire protection — simplifying application into a single-coat, mesh-free solution without compromising performance. The product is the result of more than a decade of R&D and builds on technology first developed for NASA’s Apollo program.
The launch required a high-impact video that would:
Wax Digital led the project from concept to delivery over a three–four week period, working in close collaboration with AkzoNobel’s global marketing team.
Storyboard & Script
We developed a clear narrative structure based on the launch guidelines, combining historical context, product innovation, and proof of performance. The script balanced technical accuracy with emotive storytelling — setting a confident tone for the campaign.
3D Visualisation & Animation
To bring the product benefits to life, we produced a series of custom 3D animations and motion graphics, showcasing fire protection performance, mesh-free application, and the product’s role across the lifecycle of energy assets. These visuals allowed us to communicate complex concepts with clarity and impact.
Editing & Delivery
The final film combined bold typography, confident voiceover, dynamic animation, and hero imagery to match the updated International® brand system. It was delivered in multiple formats for global campaign use across web, social media, and events, including the high-profile ADIPEC launch.
Stephen Farrell
Senior Digital Communications Specialist
The Chartek ONE launch film became a centrepiece of the global campaign, helping position AkzoNobel at the forefront of passive fire protection innovation. It effectively communicated the product’s benefits to multiple audience clusters — from business managers to applicators — and reinforced the “Never compromise” positioning across all channels.