Interpon is not just a brand, but pioneers fueled by innovation, tenacity, and a steadfast commitment to sustainability. At Interpon, they’ve carved out a unique place in the industry, offering an unparalleled palette of colors and finishes that truly set them apart. Their broad range of powder coatings caters to all your needs, reflecting their dedication to partnership, whether you’re a local business or a global enterprise.
PaintExpo is the world’s leading trade fair for industrial coating technology, bringing together companies from across the global coatings sector to showcase new products, processes and innovations.
For its 2026 exhibition stand, AkzoNobel’s Interpon brand needed a bold creative concept that would capture attention in a busy exhibition hall while communicating the possibilities of powder coatings.
This was also one of the most technically complex exhibition spaces we have worked on. The creative needed to accommodate real powder-coated components, physical display structures and laser-curing demonstration equipment, while bringing every element together as one clear and engaging brand experience.
Having created Interpon’s PaintExpo graphics for the previous two events, our challenge was to develop the concept further and deliver something distinctive for our third consecutive PaintExpo collaboration.
We created an exhibition graphics system built around a 14-metre back wall featuring a large-scale, line-drawn house. Three-dimensional particle forms were incorporated into the illustration to represent powder coating and connect the graphic environment with Interpon’s products and technology.
The design extended beyond the wall graphics and worked alongside a range of physical elements, including real powder-coated components and multiple custom structures.
One of the stand’s most distinctive features was a specially adapted car display. The vehicle needed to be shortened to fit within the available space while remaining large enough to house the genuine coated components being presented inside it.
Every element was carefully planned around the laser-curing demonstration machines being brought into the space. We worked closely with the wider project team to ensure the graphics, structures, products and technology complemented one another rather than competing for attention.
Jennifer Knoblach
The completed stand brought a large number of complex components together into one intentional and visually cohesive environment.
The oversized architectural illustration created a strong presence across the exhibition space, while the three-dimensional objects, real components and adapted vehicle gave visitors tangible examples of Interpon’s products and applications.
The project marked the third consecutive PaintExpo event for which Wax Digital has created exhibition graphics for Interpon, reflecting our long-standing understanding of the brand, its products and the practical demands of designing for major international trade exhibitions.