Racing Fashion Website Design

Working with Sally Smallwood of Wreckreation has been an absolute dream. She’s open minded, forward thinking and a real one to watch going forward. She creates ‘Racing Couture’, clothing with a futurist, racing inspired vibe, all designed and manufactured on demand. Wreckreation is also partnered with the prestigious car brand – Shelby.

Sally tasked us with designing and creating a custom racing fashion WordPress site, which needed to include a highly detailed product customisation tool and built in shop. I wanted to create a design that wasn’t totally uniform and really tapped into the feel of the brand and Sally. The whole concept really pivoted around the idea of multiple coloured layers and patterns, with a focus on photography.