Medical Aesthetic Branding & Logo Design

We had the pleasure of collaborating with Nicola and David on the branding for their new Medical Aesthetic  business venture, “The Saltwell Clinic.” As both are wonderful people, and the subject matter hit close to home (literally), we were thrilled to take on the project. The brief entailed developing a logo for the medical aesthetic clinic located near the famous Saltwell Park in Gateshead.

We wanted to create a logo that reflected the types of procedures they offer, such as slight alterations using fillers, with the idea of achieving perfection. Our vision for the logo was something symmetrical with clean fine lines, and minimal fuss or detail. However, we also wanted to incorporate a nod to the park’s location. Ultimately, we decided to link the aesthetics of the park with natural beauty, as it was the most fitting choice.

Additionally, Nicola tasked us with developing a more commercial leaf design to build her brand around, specifically a rose gold foiled effect leaf from a real leaf shape. We were happy to accommodate her request and brought her vision to life.